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PHANTOMS’ SUMMER
OF THE STEAK
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The AHL’s Philadelphia Phantoms (a/k/a “The Philadelphia Sports Team that Actually Wins Championships”) put the 2007 hockey off-season to good use. Team PR gurus Mike Thornton and Brian Smith traveled the Delaware Valley’s highways, byways and alleyways “on a vital quest to find Philadelphia’s best cheesesteak.” With each new cheese steak venue they visited, Mike and Brian took along a “guest critic” selected from the ranks of pro athletes, local media personalities, and fellow Comcast-Spectacor employees. These included Flyer legends Bill Clement and Paul Holmgren, Phantoms/Flyers coach John Stevens and left wing Riley Cote, and 300-pound Philadelphia Soul lineman Bryan Save.
The rules were simple: - Mike would order his steak with American cheese and grilled onions (“American cheese wit’”) and focus on roll quality. - Brian would order “American cheese wit’” but add mushrooms and ketchup, and focus on toppings and condiments. - The Guest Critic could order any style sandwich, cheese, toppings, condiments, etc. he pleased. - Each critic would rate his cheese steak on a scale of 1 to 5 Golden Hockey Sticks. The rating would be based on sandwich quality only – not service, ambience or wall photos. Mike and Brian picked some good venues -- most are on CST’s Best Steaks list. And the winner? Chink’s Steaks, which earned a perfect 5 Golden Hockey Sticks from all three critics, for a total of 15 Golden Hockey Sticks. Here is the Top Ten list: Chink’s 15.0 Golden
Hockey Sticks
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